Posting a witty ad on Facebook, or providing a snappy reply to a customer comment, can increase your exposure as users like and share what you've written. With many people spending hours on the site every day, it's high time for businesses large and small to set up a page to promote their brand, but doing so effectively requires working out a social media campaign. Here are a few tips to get you started on that road:
Facebook Likes Matter
A business page with few likes or followers is not going to help you make sales. Regardless of how interesting and well-designed it is, it will have no impact if users never see it. The number of shares and likes significantly affects the visibility of your Facebook page, so gaining a decent number of followers is the first necessary step to effectively using social media.
Designing a good page requires adding graphic elements that represents your brand and business, and making sure that all important information – addresses, web links, phone numbers, etc. – is easy to find. You needn't include essay-length descriptions of what you do; this is best done on another website.
Post High-Quality Content
The ultimate goal is to stimulate social interaction and user engagement on your Facebook page, and the best route to this is to post content which users will find interesting. You will want not only to entertain them, but provide timely and relevant information appropriate to your audience's interests. Be creative when choosing topics. As one example, if your website is aimed at college-aged persons, you might post a review of the best laptops for students – this is information they can use and will want to read.
Conduct Facebook Surveys
Communication on social media is a two-way street. You can learn more about your customers' views and desires by using the powerful yet simple survey features Facebook offers. Inviting visitors to share their opinions makes them feel involved and appreciated. Since a share or a like of something on your page appears in the follower's timeline, this is also a good way of improving the popularity of your page.
Include Interesting Photos and Video Clips
Internet users are visual creatures, so keep them entertained by posting photos and videos. You'll want to add enough new content to encourage people to check your page on a regular basis. Ideally, a smart and funny commercial can go viral, without you even having to pay for web hosting.
* * *
Getting publicity on Facebook can be one of the most economical ways of improving awareness of your brand, but you should be aware that everybody and his dog is trying to do the same thing. Taking the time required to understand the platform and how to get the most use out of it is crucial if you want to succeed on social media.